There are an increasing number of companies offering RTA leads to solicitor practices and claims management companies. They can offer an instant boost to your case load and pipeline revenue. However when you buy RTA leads, there are three vital elements that each lead must have to ensure they actually turn into successful cases and do not become a wasted and costly exercise.
Compliance. Law society rules and regulations are very specific about how lawyers can acquire their cases. In an attempt to limit the number of ‘ambulance chasers’ in the marketplace, the guidelines in place determine ethical and acceptable ways that clients can be approached and signed up. It is an absolute no-no to cold call potential clients and solicit their business. This has dramatically reduced the number of people being pestered by phone or hassled in the street and has slashed the number of bogus claims in the system.
Ideally clients should approach a solicitor of their own free will for help in pursing their claim. There a large number of websites which advertise legal services and provide enquiry forms for the client to request more information. These sites provide the best source of compliant leads. Not only has the client taken the time to research ways to pursue their claim but they have also taken the time to enter all the relevant details and are keen to move their claim forward.
Client Intent. As in all sales processes, there are a certain number of clients which will not convert. This can vary from as low 1:10 to as high as 1:2. This will be determined not only by the terms of the legal service being offered along with any associated costs but also by the communication skills of the representative dealing with the client.
Above all the conversion rate will be directly affected by the willingness of the client to take the steps to pursue their claim. There is a major difference in just having the details of someone who has been involved in an RTA and having the details of a potential client who was the injured party in an accident and is looking for your help to make their claim.
Again, the strongest leads will come from clients who have searched themselves for help in making a claim and have then voluntarily entered their own details.
Exclusivity. It really does not matter how good the lead is, if it has been sold to everyone and their dog it is worthless. You will have no chance of getting your message across to the client as they are sick to death of being pestered. Worse, you may even be reported to the authorities for making a nuisance approach.
You have probably been conned in the past with leads that have been sold multiple times. You must insist that when you buy RTA leads they are exclusive and will never be resold.
For further information on the three vital signs you must have when you buy rta leads [http://rtaleads.co.uk/rta-lead-pricing/], visit the website rtaleads.co.uk [http://rtaleads.co.uk] There you will find a range of fully compliant and exclusive leads options available to suit every marketing budget.
Mark Gardner-Emerson is the principal of rtaleads.co.uk. He specialises in the supply of exclusive and compliant RTA leads to specialised CMC’s and to the legal profession direct. The service is unique with no set up fees or ongoing contracts and prices to suit all marketing budgets. The minimum order is just 20 and clients will testify to conversion rates of 22-34%.