There are many reasons to raise funds for charity. The cause itself is often a big enough motivation to join forces with hundreds – if not thousands – of others to offer your support. You might want to elevate what you can donate to the cause through a fundraising campaign. A fundraiser is also a great way to raise awareness for the cause itself. But, how do you make sure it’s a successful fundraiser that generates the money needed to support the cause?
There are some things you need to get right, for sure. You can’t just start a campaign and expect it to be a success. You need to attend to specific details and present the cause in a positive way. To help you get started, here are some of the best tips from expert fundraisers on how to run a successful campaign.
Learn More about the Cause
How much do you understand the cause you’re supporting? The more you know about the cause, the better you can present it to others, and the more interest you will generate in return. This is a basic step that every fundraiser needs to take to be successful in hitting the target.
Exploring the cause you want to support is something you can learn from the Honor Society. The organization has years of experience in rewarding excellence and supporting high-achieving students and professionals across the U.S. You can learn more about this institution from various sources and the many programs it runs.
Of course, you can also ask yourself a few questions about the cause. Look for answers to questions such as, “Why is the cause important?” and “What makes it so interesting?” At the end of the day, the answers you gather will help you stage a better, more successful fundraiser.
Tell a Good Story
Now that you know everything about the cause you want to support and how to support it best, it is time to get others involved. You can’t expect people to join in and support something you believe in when they don’t know a thing about it. To get people interested, you need to market the cause as a product.
A great way to direct attention and interest to the charity is by telling a good story. This is where your understanding of the charity and the results of your research earlier come in handy. The more you understand the cause, the more stories you can explore, and the easier it will be to find a compelling one.
The way you tell the story matters too. Even when you have a really good cause to support, failing to get people engaged with the messages you send out is still a risk you have to consider. You need to relate to others on a more personal level. Also, avoid telling charity stories in a condescending or negative way.
Formulate Your Charity Campaign
Another important thing to do to have a successful fundraising campaign is formulating the campaign itself. You need to cover the 5W+1H (Who, What, When, Where, Why, and How) of the campaign as best as possible. Only then will you have a successful fundraiser that isn’t only interesting in the eyes of potential supporters, but also compelling to them.
The “why” in particular is important. You need to convince people that supporting the charity campaign is for a good reason. You also need to define the “how.” You have to know how to support the cause and how much money is necessary to do so.
Pay attention to all details when planning a fundraising campaign. As you can tell from looking at auctions and other activities here on Givergy, the most successful campaigns are ones provide users with the right information from start to finish. You also need to determine the campaign’s length whether it is a one-time thing or ongoing.
A Successful Fundraiser Must Be Interesting
What many people who run campaigns and support causes close their hearts don’t realize is that marketing is a big part of a successful fundraiser. The cause itself, the charity, and the objectives you want to reach are all products that you need to market to the target audience. At this stage, determine exactly who your target audience is.
Knowing your core audience is a huge plus when running a fundraiser. When you know the people you want to reach, it is much easier to fine-tune the campaign to better suit that group. The more refined your campaign, the more people whose attention you can grab along the way.
When running a fundraising campaign to support young music artists, for instance, you can target teens and young adults as your main segments. The next thing to do is to figure out how to reward engagements. Use things that appeal to the target segments. In the case of supporting local artists, activities like a draw to win a trip to a concert overseas are worth consideration.
Even when your plan is to run a one-time fundraiser with a small activity, it is still necessary to follow through with the event and to document the steps you take along the way. Was it a successful fundraiser? What did you do with the money? What other activities can you share with bidders?
The next time you run a fundraiser or support another charity, you already have experience to share with potential bidders. Plus, you are building a reputation as a credible fundraiser. You also present as someone who is passionate about the charities you support.
Use the tips above, running your own fundraising campaign will get easier by the day. The more campaigns you run successfully, the more you will understand how to get people excited about supporting a cause. Now go out and start making a positive difference!
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